ABOUT US
THE POKEWORKS STORY
Founded in 2015, Pokeworks has quickly become one of the fastest-growing premium fast-casual Brands in the US and the largest brand in the segment with locations across the United States and other countries.
Poke is a unique, native Hawaiian dish traditionally made from diced seafood, frequently tuna, salmon or octopus, marinated with soy sauce, sesame oil, and other seasonings.
Pokeworks is on a mission to introduce and popularize poke through customized, healthy, and delicious quick meal options. Our signature Poke Your Way™ customer assembly line allows customers to customize their poke bowls, burritos, and salads.
4 BRAND PILLARS
Our innovative, chef-inspired, and millennial-approved menu has 4 pillars that keep guests coming back for more.
- Fresh. Supporting our customers’ lifestyles with only the freshest and highest-quality ingredients.
- Fast. Healthy options on the go that can be prepared efficiently and quickly.
- Bold. Proprietary sauces and flavors inspiring repeat visits (According to a recent customer survey, the average customer eats at Pokeworks once a week)
- Customizable. Making it easy for customers to Poke Your Way™
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The Business Model
Pokeworks is designed to compete well and overcome challenges food service franchisees experience.
- Small footprints. At an average of only 1200 sqft, Pokeworks restaurants have low overhead, low break-even, and low construction costs. Franchisees have less real estate exposure than many other concepts.
- High volume. In 2023, average company store locations exceeded $1MM+ in sales. See FDD for more details.
- Low entry cost. A target Pokeworks turnkey investment starting at $308K.
- High Sales to Investment Ratio.
- Small payroll roster. Pokeworks operates with fewer employees than many other QSR restaurants.
- High ticket and check average. Check average-$21+
- High customer frequency. According to a recent customer survey, the average Pokeworks customer visits a location once a week or more.
- Trend forward. Our customers are educated and affluent Millennials, Gen X and Gen Y and Pokeworks has invested in industry-leading digital technology to attract these guests and keep them engaged.
- We hit the tipping point. We are the largest and fastest growing brand in a rapidly expanding $1 Billion dollar segment.
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TA̍K-KE HÓ!
Our second international expansion took us 5,000 miles from Hawaii again, but in the opposite direction! We opened in Taipei, Taiwan in March 2022.
POKE, EH?
Most recently we’ve signed a master franchise agreement in Canada, with the first store scheduled to open in 2023 and plans to build 50 stores over the next several years
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Ranked on entrepreneur's
franchise 500 list
ranked #1 poke franchise *
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